Roofing Nation is a roofing contractor in the Miami area. The owner set up Grok Bot as an appointment setter connected to his CRM and text platform. Every 5 minutes it checks for new leads, texts them in English or Spanish with real photos of his crew and past jobs, offers two real times from his calendar and keeps following up for 7 days. People on his team still close the sales.
Business type: Contractors & home services. Tool used: Grok Bot. Result: In the first 48 hours, he reports it reviewed 102 leads, contacted 58 and sent 67 messages, 25 of them with pictures. He pays about $30 a month for the AI and compares that with about $320 a day to staff 16 hours of follow-up at $20 an hour (his own math). Texting and integration costs are extra.
Source: Christian Bello (Roofing Nation) on X (Owner's own story) · Added Wed, Oct 28 · Last updated 2026-10-28
In the first 48 hours, he reports it reviewed 102 leads, contacted 58 and sent 67 messages, 25 of them with pictures. He pays about $30 a month for the AI and compares that with about $320 a day to staff 16 hours of follow-up at $20 an hour (his own math). Texting and integration costs are extra. (as reported by the source)
Roofing Nation is a roofing contractor in the Miami area. The owner set up Grok Bot as an appointment setter connected to his CRM and text platform. Every 5 minutes it checks for new leads, texts them in English or Spanish with real photos of his crew and past jobs, offers two real times from his calendar and keeps following up for 7 days. People on his team still close the sales.
Grok Bot.
In the first 48 hours, he reports it reviewed 102 leads, contacted 58 and sent 67 messages, 25 of them with pictures. He pays about $30 a month for the AI and compares that with about $320 a day to staff 16 hours of follow-up at $20 an hour (his own math). Texting and integration costs are extra. (as reported by the source)
Connect the AI agent to your CRM and your business texting tool. Have it check for new leads on a short timer, such as every 5 minutes. Give it real photos of your crew and finished jobs to send, and the languages your customers speak.
Answers come only from the source. Questions it doesn't answer are left out.
Our own prompt for copying this setup. Swap in your details. Not quoted from the source.
You are the appointment setter for [company], a [trade] company in [city]. Every [5] minutes, check [CRM] for new leads. Text each new lead in their language (English or Spanish), introduce us in 2 short sentences, send one real job photo from [folder], and offer two open times from [calendar]. If they don't answer, follow up on days 1, 3 and 7. Never quote prices; hand the lead to [name] when they want a quote.
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