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Turn MLS listing descriptions into a saved AI task

Quick answer

An agent at the Ben Moss Group, a luxury real estate team in Coral Gables, Florida, used to spend 45 minutes or more writing each MLS property description. She saved the job as a Claude Skill (a reusable set of instructions), so Claude Cowork now writes them from a few documents. She also runs a weekly call teaching colleagues to use it.

Business type: Real estate. Tool used: Claude Cowork with Skills. Result: Each description used to take her 45 minutes or more; now Cowork drafts it from three documents.

Source: REALTOR® Magazine (NAR) (Owner's own story) · Added Mon, Oct 26 · Last updated 2026-10-26

ToolClaude Cowork with Skills · More examples: ClaudeBusinessReal estateTaskMarketing & socialSourceREALTOR® Magazine (NAR) (Owner's own story)

How they set it up

  1. Pick a writing job you repeat for every listing (here, the MLS description).
  2. Save the instructions and good past examples as a Claude Skill.
  3. For each new listing, give it the address, the signed listing agreement and the latest tax record from the MLS.
  4. Read and fix the draft before it goes live.

Result

Each description used to take her 45 minutes or more; now Cowork drafts it from three documents. (as reported by the source)

Questions and answers

What does the AI agent do here?

An agent at the Ben Moss Group, a luxury real estate team in Coral Gables, Florida, used to spend 45 minutes or more writing each MLS property description. She saved the job as a Claude Skill (a reusable set of instructions), so Claude Cowork now writes them from a few documents. She also runs a weekly call teaching colleagues to use it.

Which tool did they use?

Claude Cowork with Skills.

What was the result?

Each description used to take her 45 minutes or more; now Cowork drafts it from three documents. (as reported by the source)

How did they set it up?

Pick a writing job you repeat for every listing (here, the MLS description). Save the instructions and good past examples as a Claude Skill. For each new listing, give it the address, the signed listing agreement and the latest tax record from the MLS.

Answers come only from the source. Questions it doesn't answer are left out.

Starter prompt

Our own prompt for copying this setup. Swap in your details. Not quoted from the source.

Write an MLS description for [address] using only facts from these documents: [listing agreement, tax record]. Follow our style: [examples]. Stay within [character limit]. Don't invent features or numbers.
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