Match leads to listings and send shortlists on WhatsApp
A Dubai agency with 150+ daily leads scores each one, matches it to available listings, sends a shortlist on WhatsApp, and runs a 30-day follow-up sequence.
An agent at the Ben Moss Group, a luxury real estate team in Coral Gables, Florida, used to spend 45 minutes or more writing each MLS property description. She saved the job as a Claude Skill (a reusable set of instructions), so Claude Cowork now writes them from a few documents. She also runs a weekly call teaching colleagues to use it.
Business type: Real estate. Tool used: Claude Cowork with Skills. Result: Each description used to take her 45 minutes or more; now Cowork drafts it from three documents.
Source: REALTOR® Magazine (NAR) (Owner's own story) · Added Mon, Oct 26 · Last updated 2026-10-26
Each description used to take her 45 minutes or more; now Cowork drafts it from three documents. (as reported by the source)
An agent at the Ben Moss Group, a luxury real estate team in Coral Gables, Florida, used to spend 45 minutes or more writing each MLS property description. She saved the job as a Claude Skill (a reusable set of instructions), so Claude Cowork now writes them from a few documents. She also runs a weekly call teaching colleagues to use it.
Claude Cowork with Skills.
Each description used to take her 45 minutes or more; now Cowork drafts it from three documents. (as reported by the source)
Pick a writing job you repeat for every listing (here, the MLS description). Save the instructions and good past examples as a Claude Skill. For each new listing, give it the address, the signed listing agreement and the latest tax record from the MLS.
Answers come only from the source. Questions it doesn't answer are left out.
Our own prompt for copying this setup. Swap in your details. Not quoted from the source.
Write an MLS description for [address] using only facts from these documents: [listing agreement, tax record]. Follow our style: [examples]. Stay within [character limit]. Don't invent features or numbers.
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A Dubai agency with 150+ daily leads scores each one, matches it to available listings, sends a shortlist on WhatsApp, and runs a 30-day follow-up sequence.
An agent texts each new lead from Facebook, the website or email within seconds, asks about budget, timing and financing, books a showing if they're ready, and follows up later if not.
New property enquiries are tagged as buying, selling, renting or valuation, scored high/medium/low, assigned to an agent, logged in a Google Sheet CRM, followed up, and booked through Setmore.