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Use AI texts to book returning pool customers for the whole season

Quick answer

GBI Pools is a pool service and installation company in Carp, in Ottawa's west end, started by Garrett Incze 15 years ago and now running 15 trucks. Booking each returning customer's opening, closing and heater service took almost 20 minutes per customer, and the campaign tied up 2 to 3 people for weeks. Web forms had a 24-business-hour reply goal. In March 2026 it set up Avoca's AI agent, Alice, to answer overflow and after-hours calls, text every web lead, and text returning customers to book their season.

Business type: Contractors & home services. Tool used: Avoca AI (AI CSR, Speed to Lead, Outbound Campaigns). Result: Avoca reports the first returning-customer text campaign got an 85% reply rate and a 70% booking rate, over $100,000 in jobs in one week with no human involved. Web leads now get a reply in under 5 minutes instead of 24 business hours, and the AI recovered about 1,000 calls the team would have missed. Reported in Avoca's case study.

Source: Avoca AI (Company case study) · Added Tue, Nov 3 · Last updated 2026-11-03

ToolAvoca AI (AI CSR, Speed to Lead, Outbound Campaigns) · More examples: Avoca AIBusinessContractors & home servicesTaskLead follow-up, Scheduling & bookings, Answering callsSourceAvoca AI (Company case study)

How they set it up

  1. Have an AI text every new web form lead within minutes.
  2. In the off season, have it text returning customers to book openings, closings and services.
  3. Let it book straight into your live calendar.
  4. Have your office review and confirm the jobs it books.
  5. Send overflow and after-hours calls to the AI too.

Result

Avoca reports the first returning-customer text campaign got an 85% reply rate and a 70% booking rate, over $100,000 in jobs in one week with no human involved. Web leads now get a reply in under 5 minutes instead of 24 business hours, and the AI recovered about 1,000 calls the team would have missed. Reported in Avoca's case study. (as reported by the source)

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Guide: AI receptionist for small business: real examples and how to set one up

Guide: AI answering service for contractors: real examples and how to set one up

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Questions and answers

What does the AI agent do here?

GBI Pools is a pool service and installation company in Carp, in Ottawa's west end, started by Garrett Incze 15 years ago and now running 15 trucks. Booking each returning customer's opening, closing and heater service took almost 20 minutes per customer, and the campaign tied up 2 to 3 people for weeks. Web forms had a 24-business-hour reply goal. In March 2026 it set up Avoca's AI agent, Alice, to answer overflow and after-hours calls, text every web lead, and text returning customers to book their season.

Which tool did they use?

Avoca AI (AI CSR, Speed to Lead, Outbound Campaigns).

What was the result?

Avoca reports the first returning-customer text campaign got an 85% reply rate and a 70% booking rate, over $100,000 in jobs in one week with no human involved. Web leads now get a reply in under 5 minutes instead of 24 business hours, and the AI recovered about 1,000 calls the team would have missed. Reported in Avoca's case study. (as reported by the source)

How did they set it up?

Have an AI text every new web form lead within minutes. In the off season, have it text returning customers to book openings, closings and services. Let it book straight into your live calendar.

Answers come only from the source. Questions it doesn't answer are left out.

Starter prompt

Our own prompt for copying this setup. Swap in your details. Not quoted from the source.

Text each returning customer of [pool company]: 'Hi [name], it's time to book your [opening/closing/heater service] for [season]. Want [date options]?' Book their choice in [calendar] and send a confirmation. Flag anyone with questions for the office.
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