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Turn missed calls at busy fitness studios into bookings with AI text replies

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Shred415 runs fitness studios in 23 locations across 13 US states. During class check-in there wasn't always someone free to answer the phone, and iMessage didn't cover after hours. Mindbody's Messenger[ai] now replies to callers and messages by text and books them into classes.

Business type: Gyms & fitness. Tool used: Mindbody Messenger[ai]. Result: From January to November 2022 the case study reports 792 total bookings, 465 new client bookings, 217 bookings from missed calls and $2.4k in package and membership revenue through Messenger[ai].

Source: Mindbody case study (PDF) (Company case study) · Added Thu, Oct 29 · Last updated 2026-10-29

ToolMindbody Messenger[ai] · More examples: Mindbody Messenger[ai]BusinessGyms & fitnessTaskAnswering calls, Scheduling & bookings, Lead follow-upSourceMindbody case study (PDF) (Company case study)

How they set it up

  1. Turn on AI text replies for missed calls and messages.
  2. Connect it to your class schedule so it can book.
  3. Check which bookings came from missed calls.
  4. Use it for promotions, like a one-day flash sale.

Result

From January to November 2022 the case study reports 792 total bookings, 465 new client bookings, 217 bookings from missed calls and $2.4k in package and membership revenue through Messenger[ai]. (as reported by the source)

Guide: AI receptionist for small business: real examples and how to set one up

Guide: AI receptionist for gyms and fitness studios: real examples and how to set one up

Questions and answers

What does the AI agent do here?

Shred415 runs fitness studios in 23 locations across 13 US states. During class check-in there wasn't always someone free to answer the phone, and iMessage didn't cover after hours. Mindbody's Messenger[ai] now replies to callers and messages by text and books them into classes.

Which tool did they use?

Mindbody Messenger[ai].

What was the result?

From January to November 2022 the case study reports 792 total bookings, 465 new client bookings, 217 bookings from missed calls and $2.4k in package and membership revenue through Messenger[ai]. (as reported by the source)

How did they set it up?

Turn on AI text replies for missed calls and messages. Connect it to your class schedule so it can book. Check which bookings came from missed calls.

Answers come only from the source. Questions it doesn't answer are left out.

Starter prompt

Our own prompt for copying this setup. Swap in your details. Not quoted from the source.

You reply by text to anyone who calls [studio] when we can't answer. Say hi, ask if they want to book a class, and offer the next few open classes from [schedule]. For new clients, mention our intro offer: [offer]. Book the class they pick.
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