A family-owned French clothing brand with two support agents working 7 AM to 2 PM added an AI agent to answer common questions around the clock. Within 3 months it handled 48% of tickets, beating a 30% goal, with a 22-second average first reply and no new hires.
48% of tickets automated in 3 months (goal was 30%), 2,400+ tickets closed by AI, a 22-second average first reply, and no extra staff. One agent used the freed time for an inventory check and found 50 forgotten hoodies. (as reported by the source)
Our own prompt for copying this setup. Swap in your details. Not quoted from the source.
You answer customer questions for [Store]. Use our help docs and the customer's order data. Handle order status, delivery dates, sizing, returns and password resets. Be warm and short. Hand off to a person for damaged items, refunds over $[X], complaints, or anything you're not sure about.
A Reddit thread on using Claude to answer Shopify store emails. The advice is to load your real policies, let it handle 'where's my order' and returns, and send refunds and disputes to a person.
An online shop has Gorgias' AI agent fully handle about 28% of support tickets and reply much faster than the team's average.
The owner of a 15-person field service business has an agent write a thank-you and review-link email after every closed job. Reviews went from about 2 to 8-10 a month. It also chases late invoices and sorts the inbox.