Forsyth Seafood Market & Cafe in Winston-Salem, North Carolina is a fish market and a 100-seat seafood cafe, now in its 43rd year. About three quarters of the cafe's business is takeout, and many older regulars have always called in. An AI agent now answers in plain conversation, takes orders into Toast, and hands the call to staff when a caller asks for a person.
Business type: Restaurants & cafés. Tool used: Maple (voice AI). Result: At its pace so far, it takes about 5,500 phone orders a year worth about $132,000, and saves the team about 16 hours of phone time a week. These yearly figures come from Maple's own records.
Source: Maple case study (Company case study) · Added Fri, Oct 23 · Last updated 2026-10-23
At its pace so far, it takes about 5,500 phone orders a year worth about $132,000, and saves the team about 16 hours of phone time a week. These yearly figures come from Maple's own records. (as reported by the source)
Guide: AI receptionist for small business: real examples and how to set one up
Guide: AI phone ordering for restaurants: real examples and how to set it up
Forsyth Seafood Market & Cafe in Winston-Salem, North Carolina is a fish market and a 100-seat seafood cafe, now in its 43rd year. About three quarters of the cafe's business is takeout, and many older regulars have always called in. An AI agent now answers in plain conversation, takes orders into Toast, and hands the call to staff when a caller asks for a person.
Maple (voice AI).
At its pace so far, it takes about 5,500 phone orders a year worth about $132,000, and saves the team about 16 hours of phone time a week. These yearly figures come from Maple's own records. (as reported by the source)
Connect the AI agent to your POS (here, Toast). Set it to speak plainly and take orders the way regulars give them. Let any caller ask for a person and get one.
Answers come only from the source. Questions it doesn't answer are left out.
Our own prompt for copying this setup. Swap in your details. Not quoted from the source.
You take phone orders for [Restaurant]. Speak simply and patiently. Use only this menu: [menu]. Repeat the order back and give the pickup time. If the caller asks for a person at any point, transfer them to staff right away.
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