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Certus AI phone ordering

Replace five busy pizzeria phone lines with one AI that takes every order

Quick answer

Baci Trattoria & Pizza, a family Italian restaurant in Naples, Florida, had five phone lines and still lost calls on busy nights, so the owner couldn't leave the front. One AI line, named Toni after a familiar staff name, now takes orders all day. The case study reports $50K+ from calls that used to be missed.

Business type: Restaurants & cafés. Tool used: Certus AI phone ordering. Result: $50K+ in revenue from calls that used to be missed, 1,000+ orders taken by the AI and 130+ staff hours saved. The phone and internet bill fell from $700 to $350 after going from five lines to one.

Source: Certus AI case study (Company case study) · Last updated 2026-10-19

ToolCertus AI phone orderingBusinessRestaurants & cafésTaskAnswering callsSourceCertus AI case study (Company case study)

How they set it up

  1. Cut down to a single phone number answered by the AI.
  2. Give it your full menu so it can take any order, not just the easy ones.
  3. Pick a name your regulars know. The owner chose Toni because older regulars call for Toni or Frank.
  4. Drop the phone lines you no longer need.

Result

$50K+ in revenue from calls that used to be missed, 1,000+ orders taken by the AI and 130+ staff hours saved. The phone and internet bill fell from $700 to $350 after going from five lines to one. (as reported by the source)

Guide: AI receptionist for small business: real examples and how to set one up

Starter prompt

Our own prompt for copying this setup. Swap in your details. Not quoted from the source.

You take phone orders for [Restaurant]. Use only our menu and prices. Take pickup or delivery details, confirm each item and any changes, read back the order and total, and give a pickup time. Be warm and friendly; many of our callers are regulars. Pass large party bookings to a person.

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