Maria Jones Law Firm is a growing multi-practice law firm in Phoenix, Arizona. Marketing reports showed it was missing many inbound calls. Instead of hiring more staff, it set up Smith.ai's AI receptionist with custom call playbooks and an on-brand voice. Every call gets a summary with the caller's name, contact, reason for calling and what was done, which the operations manager uses to route requests to legal, finance or sales.
Business type: Law firms. Tool used: Smith.ai AI Receptionist. Result: The operations manager says every call is now answered, fewer clients are upset, and intake moves faster. The firm adopted the AI's call summaries as its standard format for internal case notes. No numbers are given.
Source: Smith.ai (Company case study) · Added Fri, Oct 30 · Last updated 2026-10-30
The operations manager says every call is now answered, fewer clients are upset, and intake moves faster. The firm adopted the AI's call summaries as its standard format for internal case notes. No numbers are given. (as reported by the source)
Guide: AI receptionist for small business: real examples and how to set one up
Guide: AI intake for law firms: real examples and how to set it up
More businesses doing this job: Which AI tools answer customers after hours for small businesses
Maria Jones Law Firm is a growing multi-practice law firm in Phoenix, Arizona. Marketing reports showed it was missing many inbound calls. Instead of hiring more staff, it set up Smith.ai's AI receptionist with custom call playbooks and an on-brand voice. Every call gets a summary with the caller's name, contact, reason for calling and what was done, which the operations manager uses to route requests to legal, finance or sales.
Smith.ai AI Receptionist.
The operations manager says every call is now answered, fewer clients are upset, and intake moves faster. The firm adopted the AI's call summaries as its standard format for internal case notes. No numbers are given. (as reported by the source)
Check your phone or marketing reports for missed calls. Set up custom call playbooks for each type of caller. Pick and tune the AI's voice so it sounds like your firm.
Answers come only from the source. Questions it doesn't answer are left out.
Our own prompt for copying this setup. Swap in your details. Not quoted from the source.
You answer calls for [law firm] 24/7. Be calm and kind, especially with upset callers. Get their name, phone, email, what kind of legal help they need and how urgent it is. Don't give legal advice. Tell them who will call back and when.
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Ghaffari Law Firm, a small personal injury firm, sends every incoming call to an AI intake agent. It works through the facts of the case, scores the lead against the firm's rules, and live-transfers qualified callers to staff with a short summary. If no one picks up at 2 a.m., it tells the caller the firm will reach out in the morning.
A Charlotte, NC traffic and criminal defense firm swapped its answering service for a Retell AI voice receptionist that screens callers and creates matters in Lawmatics. From Feb 23 to May 17, 2026 it created 108 qualified traffic matters; 57 got a quote and 14 signed.
A solo personal injury attorney in Phoenix used AI intake instead of hiring staff: it answers after hours, logs every lead in the CRM and scores it. Over three months, leads went from 42 to 78 a month, signed cases from 6 to 11, and missed calls from 27% to 3%.