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Custom AI booking agent (built by Enorness) in Meta messaging

Reply to gym leads in Instagram and Facebook messages

Quick answer

Train Gym, a gym marking its 12th year, runs several offers at once (HYROX training, a seven-day free trial, postpartum and youth programs), all advertised on Meta. Staff had to read every Instagram and Facebook message before anyone got an answer. An AI agent inside those messages now works out what each person wants and moves them toward a booking.

Business type: Gyms & fitness. Tool used: Custom AI booking agent (built by Enorness) in Meta messaging. Result: From May 1 to July 15 the agent qualified 69 leads, handled 260 messages and booked 6 appointments, the builder says, with the numbers taken from the gym's activity logs.

Source: Enorness case study (Company case study) · Added Wed, Oct 21 · Last updated 2026-10-21

ToolCustom AI booking agent (built by Enorness) in Meta messagingBusinessGyms & fitnessTaskLead follow-up, Scheduling & bookings, Marketing & socialSourceEnorness case study (Company case study)

How they set it up

  1. List each offer and what a person needs to know to book it.
  2. Put the AI agent inside Instagram and Facebook messages.
  3. Have it sort each message by offer and guide the person to book.
  4. Send event sign-ups to the event's own registration link.

Result

From May 1 to July 15 the agent qualified 69 leads, handled 260 messages and booked 6 appointments, the builder says, with the numbers taken from the gym's activity logs. (as reported by the source)

Guide: AI receptionist for gyms and fitness studios: real examples and how to set one up

Starter prompt

Our own prompt for copying this setup. Swap in your details. Not quoted from the source.

You reply to messages for [Gym] on Instagram and Facebook. Work out which offer the person is asking about (free trial, HYROX, postpartum, youth). Answer their questions from our info, ask their goal and best time, and offer two open times for a first session. Send event questions to [registration link].

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