Wilkinson Smith Salon in Colchester, England has a smaller team since COVID and turned its reception area into a treatment room. Whoever wasn't doing colour had to answer the phone, and the owner ended most days with missed calls to return. An AI receptionist now answers, updates the diary and emails the owner a transcript when someone needs her.
Business type: Salons & spas. Tool used: CallPad AI receptionist. Result: In 10 months it spent 23 hours on the phone so the team didn't have to. About 1 in 5 calls came outside opening hours, and about 175 calls ended with the diary updated, including around 115 new bookings, the case study says.
Source: CallPad case study (Company case study) · Added Wed, Oct 21 · Last updated 2026-10-21
Have it email the owner the full transcript when a caller asks for her.
Keep it answering on closed days.
Result
In 10 months it spent 23 hours on the phone so the team didn't have to. About 1 in 5 calls came outside opening hours, and about 175 calls ended with the diary updated, including around 115 new bookings, the case study says. (as reported by the source)
Our own prompt for copying this setup. Swap in your details. Not quoted from the source.
You answer calls for [Salon]. Book, move or cancel appointments in the diary. For colour bookings, mention our booking fee and cancellation policy. If someone wants [Owner], email her their name, number and the full conversation.
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