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CallPad (AI receptionist)

Let an AI receptionist book beauty salon calls when everyone has a client

Quick answer

Essence of Beauty is a hair and beauty salon in Leyton, East London that has been open 31 years and has no receptionist. The phone went to whoever was free, often a therapist in the middle of a treatment. Now staff answer if they can, and if everyone is busy an AI receptionist books, moves or cancels straight in the diary and emails the manager a summary.

Business type: Salons & spas. Tool used: CallPad (AI receptionist). Result: In the first 16 weeks it took about two and a half working days of phone time off the team. 1 in 5 calls came while the salon was closed, and about 30 of those callers booked. The tool maker estimates £7,000+ of appointments from about 180 new bookings.

Source: CallPad case study (Company case study) · Added Thu, Oct 22 · Last updated 2026-10-23

ToolCallPad (AI receptionist)BusinessSalons & spasTaskAnswering calls, Scheduling & bookingsSourceCallPad case study (Company case study)

How they set it up

  1. Let the phone ring in the salon first.
  2. If nobody picks up, send the call to the AI receptionist.
  3. Connect it to your diary so it can book, move and cancel.
  4. Tell it your treatment lengths so it books the right slot.
  5. Call back anyone who asked for a person, the same day.

Result

In the first 16 weeks it took about two and a half working days of phone time off the team. 1 in 5 calls came while the salon was closed, and about 30 of those callers booked. The tool maker estimates £7,000+ of appointments from about 180 new bookings. (as reported by the source)

Guide: AI receptionist for small business: real examples and how to set one up

Questions and answers

What does the AI agent do here?

Essence of Beauty is a hair and beauty salon in Leyton, East London that has been open 31 years and has no receptionist. The phone went to whoever was free, often a therapist in the middle of a treatment. Now staff answer if they can, and if everyone is busy an AI receptionist books, moves or cancels straight in the diary and emails the manager a summary.

Which tool did they use?

CallPad (AI receptionist).

What was the result?

In the first 16 weeks it took about two and a half working days of phone time off the team. 1 in 5 calls came while the salon was closed, and about 30 of those callers booked. The tool maker estimates £7,000+ of appointments from about 180 new bookings. (as reported by the source)

How did they set it up?

Let the phone ring in the salon first. If nobody picks up, send the call to the AI receptionist. Connect it to your diary so it can book, move and cancel.

Answers come only from the source. Questions it doesn't answer are left out.

Starter prompt

Our own prompt for copying this setup. Swap in your details. Not quoted from the source.

You answer calls for [Salon] when the team is busy. You can book, move or cancel appointments in the diary. Ask for the treatment, preferred day and time, and the client's name and number. Use our treatment lengths: [list]. If someone wants to speak to [Manager], take a message.
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